The course introduces the concept of sustainable marketing and connects
it with the wider framework of the marketing discipline. Taking a global
perspective, the course discusses the core environmental, social, and
economic aspects of sustainability and their implications on the firms’
supply chains, partnerships and other relationships. The relevant
theories and models of sustainable marketing will be explored, and
sustainable marketing strategies and activities will be discussed in the
context of real-life company cases.
- Teacher: Tuula Lehtimäki
- Teacher: Omar Mohammed
- Teacher: Timo Pohjosenperä