The focus of the course is role of ICT in supporting people with their endeavours to change their habits or lifestyles. The course introduces the main theories and models regarding behaviour change in order to provide students with a solid base for understanding how behaviour change can also work through ICT. The course also introduces some of the more problematic topics in ICT and behaviour, such as the dark side of ICT use and ethics of persuasion.

The course aims at providing existing knowledge and theoretical starting points to the development and use of persuasive systems. With such base, the student will be able to review the field from a broad perspective with the view to applying appropriate theories and approaches when analysing or developing persuasive systems.