Welcome to course "Service Design Project"!
Course information in WebOodi: https://weboodi.oulu.fi/oodi/etusivu.html
Learning outcomes:
Upon completion of this intensive course the student is able to 1) understand how service design thinking can be applied in marketing problems and 2) is able to define ways to implement service design in organizational development towards better customer experience.
Contents:
Design thinking as a tool for strategic management, service design foundations and applications, methods to analyse customer needs and experience, methods to plan service journeys.
Schedule:
Introductory lectures:
18.3. (TA101) at 10-12
19.3. (TA101) at 10-12
20.3. (TA101) at 10-12
During the introductory lectures s we will discuss about the main topics of the course and plan together the group works based on real-life cases.
Mid-seminar: 9.4. (TM113) at 12-14
End seminars for group work presentations will be announced later.
Learning activities and teaching methods:
Introductory lectures, intensive problem based group work around real-life company assignment, group work presentations.
Prerequisites:
Minimum of 30 ECTS marketing studies completed, including 721471S Service Marketing and Management, 721433S Consumer Behavior and 721436S Brand Management
Assessment methods and criteria:
Group work report, presentation and active participation in contact teaching. The course utilizes a numerical grading scale 1-5. In the numerical scale zero stands for a fail.
Course information in WebOodi: https://weboodi.oulu.fi/oodi/etusivu.html
Learning outcomes:
Upon completion of this intensive course the student is able to 1) understand how service design thinking can be applied in marketing problems and 2) is able to define ways to implement service design in organizational development towards better customer experience.
Contents:
Design thinking as a tool for strategic management, service design foundations and applications, methods to analyse customer needs and experience, methods to plan service journeys.
Schedule:
Introductory lectures:
18.3. (TA101) at 10-12
19.3. (TA101) at 10-12
20.3. (TA101) at 10-12
During the introductory lectures s we will discuss about the main topics of the course and plan together the group works based on real-life cases.
Mid-seminar: 9.4. (TM113) at 12-14
End seminars for group work presentations will be announced later.
Learning activities and teaching methods:
Introductory lectures, intensive problem based group work around real-life company assignment, group work presentations.
Prerequisites:
Minimum of 30 ECTS marketing studies completed, including 721471S Service Marketing and Management, 721433S Consumer Behavior and 721436S Brand Management
Assessment methods and criteria:
Group work report, presentation and active participation in contact teaching. The course utilizes a numerical grading scale 1-5. In the numerical scale zero stands for a fail.
- Opettaja: Fatima Khitous
- Opettaja: Hanna Komulainen
- Opettaja: Satu Nätti
- Opettaja: Ilkka Ojansivu