ECTS Credits: 6
Language of instruction: English
Timing: Period 4 (1st year)
Learning outcomes: Students will learn to plan and conduct scientific research. They will have knowledge of how to apply methodological ideas and qualitative research methods to produce new knowledge and report research results.
Content: The following themes will be covered: 1) research and writing as a process, 2) research ethics, 3) research planning and research design, 4) literature review, 5) data collection, 6) data analysis and 7) drawing conclusions.
Mode of delivery: Lectures, group exercises and self study.
Learning activities and teaching methods: Lectures and group exercises (32 h), group work (44 h), self-study (54 h).
Target group: Students of the Master’s program in Marketing and International Business Management.
Prerequisites and co-requisites: Basic and intermediate studies in marketing or international business management.
Recommended optional programme components: The course is an independent entity and does not require additional studies carried out at the same time.
Recommended or required reading: Collection of articles and other material provided by teachers.
Assessment methods and criteria: Assessment will be based on the learning outcomes.
Grading: The course utilizes a numerical grading scale 1-5. In the numerical scale zero stands for a fail.
Person responsible: Professor Juha Tuunainen.
Working life cooperation: Students will learn analytical skills that will help them to deal with complex real-life problems. They will learn to search for information and analyze it critically, evaluate the credibility of the information, and create new knowledge to make managerial decisions.
Other information: The number of students is limited.
Language of instruction: English
Timing: Period 4 (1st year)
Learning outcomes: Students will learn to plan and conduct scientific research. They will have knowledge of how to apply methodological ideas and qualitative research methods to produce new knowledge and report research results.
Content: The following themes will be covered: 1) research and writing as a process, 2) research ethics, 3) research planning and research design, 4) literature review, 5) data collection, 6) data analysis and 7) drawing conclusions.
Mode of delivery: Lectures, group exercises and self study.
Learning activities and teaching methods: Lectures and group exercises (32 h), group work (44 h), self-study (54 h).
Target group: Students of the Master’s program in Marketing and International Business Management.
Prerequisites and co-requisites: Basic and intermediate studies in marketing or international business management.
Recommended optional programme components: The course is an independent entity and does not require additional studies carried out at the same time.
Recommended or required reading: Collection of articles and other material provided by teachers.
Assessment methods and criteria: Assessment will be based on the learning outcomes.
Grading: The course utilizes a numerical grading scale 1-5. In the numerical scale zero stands for a fail.
Person responsible: Professor Juha Tuunainen.
Working life cooperation: Students will learn analytical skills that will help them to deal with complex real-life problems. They will learn to search for information and analyze it critically, evaluate the credibility of the information, and create new knowledge to make managerial decisions.
Other information: The number of students is limited.
- Opettaja: Tero Huhtala
- Opettaja: Pia Hurmelinna-Laukkanen
- Opettaja: Juha Tuunainen