Learning outcomes:
After completing the course, the student is able to:
Understand the core concepts related to market and competitor analysis,
Assess the characteristics company’s external business environment,
Plan competitor analysis on a strategic level,
Analyze competitors’ performance against company’s own business objectives.
Contents:
The course addresses the analysis of an organization’s external environment, focusing on its market and competitors. These are viewed both from the strategic level and against operational measures, in comparison to the organizations own goals and performance.
Learning activities and teaching methods:
36 hours online lectures. In addition, independent reading of the articles and other related material, 124 h.
Course reading:
Lecture notes, article collection (Lecture notes including links to articles will be available on Moodle workspace).
Assessment methods and criteria:
Assignments (50%), Group work (50%).
Grading:
The course unit utilizes a numerical grading scale 1-5. In the numerical scale zero stands for a fail.
Requirements:
Course participation consists of three requirements:
active participation in online lectures and online guest lectures,
active participation in the group assignment, and
individual reports, preentations and discussions
The course will include a significant amount of independent work and each participant is expected to invest a considerable amount of time and effort in the course.
After completing the course, the student is able to:
Understand the core concepts related to market and competitor analysis,
Assess the characteristics company’s external business environment,
Plan competitor analysis on a strategic level,
Analyze competitors’ performance against company’s own business objectives.
Contents:
The course addresses the analysis of an organization’s external environment, focusing on its market and competitors. These are viewed both from the strategic level and against operational measures, in comparison to the organizations own goals and performance.
Learning activities and teaching methods:
36 hours online lectures. In addition, independent reading of the articles and other related material, 124 h.
Course reading:
Lecture notes, article collection (Lecture notes including links to articles will be available on Moodle workspace).
Assessment methods and criteria:
Assignments (50%), Group work (50%).
Grading:
The course unit utilizes a numerical grading scale 1-5. In the numerical scale zero stands for a fail.
Requirements:
Course participation consists of three requirements:
active participation in online lectures and online guest lectures,
active participation in the group assignment, and
individual reports, preentations and discussions
The course will include a significant amount of independent work and each participant is expected to invest a considerable amount of time and effort in the course.
- Opettaja: Julius Gomes
- Opettaja: Jukka Isohätälä
- Opettaja: Timo Koivumäki
- Opettaja: Veikko Seppänen