The course introduces the concept of sustainable marketing and connects it with the wider framework of the marketing discipline. Taking a global perspective, the course discusses the core environmental, social, and economic aspects of sustainability and their implications on the firms’ supply chains, partnerships and other relationships. The relevant theories and models of sustainable marketing will be explored, and sustainable marketing strategies and activities will be discussed in the context of real-life company cases.
Further information is available in: https://opas.peppi.oulu.fi/en/course/721463S/162?period=2021-2022
Further information is available in: https://opas.peppi.oulu.fi/en/course/721463S/162?period=2021-2022
- Opettaja: Timo Pohjosenperä