Welcome to the course “Business Marketing in Networks”!
The course will be organized online following a flipped classroom model and blended approach, which means that except for the introduction lecture on 9.1.2024, the first half of the course (9.1.-4.2.2024) includes independent online studies in Moodle where you study the course materials and accomplish pre-determined learning tasks. Then, from 5th February onward, there will be contact lectures where discussions, group works, case exercises etc. will be conducted. These lectures will be organized via Zoom. Instead of a final exam, the course grade will be based on the mandatory assignments (= group work, case exercise and summary assignment) and in addition to them, weekly assignments need to be successfully accomplished.
It is highly important that you will attend the introductory lecture on Tue 9.1. at 10.15-12.00 (via Zoom). We will discuss in detail how this course is organized, what is needed from you to successfully complete it and form the groups for the group work. If you cannot attend the introductory lecture, please contact me (hanna.komulainen@oulu.fi).
I hope you will have inspiring time in this course and I’m looking forward to see you on the introduction lecture!
More information about the course:
Learning outcomes:
Upon completion of the course, students are able to understand, define and assess different theoretical approaches to business marketing in networks. They are able to explain why the different kinds of networks are important in global business life and are able to coordinate those considering strategic goals of the company. Students are able to analyze the underlying logic of different types of strategic nets, value creation between organizations likewise sources of conflict and conflict resolution strategies. Having completed the course, students are able to view and evaluate business relationships from different perspectives and are capable to evaluate and argue the relevance and usefulness of different B2B marketing theories in their Master´s Thesis when needed. In addition, students have enhanced their multicultural teamwork skills in group working.
Contents:
The basic concepts and principles of managing business relationships and network thinking including the following themes: strategic thinking and strategic nets; value creation; key account management; relationship portfolios; development of business relationships; business relationships and networking in international context; sources of conflict in networks and conflict resolution.
Learning activities and teaching methods:
Course includes 80 hours of independent online studies and 20 hours of online contact lectures, and related to these article analyses, case exercise, multicultural group work and related presentations. Independent reading of the articles and related material for the exam or individual assignment is required to pass the course (60 h).
Schedule:
Course introduction (obligatory) 9.1.2024 at 10.15-12.00 (Zoom)
Independent online study period 10.1.-4.2.2024
Contact lectures 5.2.-29.2.2024 (Zoom)
The course will be organized online following a flipped classroom model and blended approach, which means that except for the introduction lecture on 9.1.2024, the first half of the course (9.1.-4.2.2024) includes independent online studies in Moodle where you study the course materials and accomplish pre-determined learning tasks. Then, from 5th February onward, there will be contact lectures where discussions, group works, case exercises etc. will be conducted. These lectures will be organized via Zoom. Instead of a final exam, the course grade will be based on the mandatory assignments (= group work, case exercise and summary assignment) and in addition to them, weekly assignments need to be successfully accomplished.
It is highly important that you will attend the introductory lecture on Tue 9.1. at 10.15-12.00 (via Zoom). We will discuss in detail how this course is organized, what is needed from you to successfully complete it and form the groups for the group work. If you cannot attend the introductory lecture, please contact me (hanna.komulainen@oulu.fi).
I hope you will have inspiring time in this course and I’m looking forward to see you on the introduction lecture!
More information about the course:
Learning outcomes:
Upon completion of the course, students are able to understand, define and assess different theoretical approaches to business marketing in networks. They are able to explain why the different kinds of networks are important in global business life and are able to coordinate those considering strategic goals of the company. Students are able to analyze the underlying logic of different types of strategic nets, value creation between organizations likewise sources of conflict and conflict resolution strategies. Having completed the course, students are able to view and evaluate business relationships from different perspectives and are capable to evaluate and argue the relevance and usefulness of different B2B marketing theories in their Master´s Thesis when needed. In addition, students have enhanced their multicultural teamwork skills in group working.
Contents:
The basic concepts and principles of managing business relationships and network thinking including the following themes: strategic thinking and strategic nets; value creation; key account management; relationship portfolios; development of business relationships; business relationships and networking in international context; sources of conflict in networks and conflict resolution.
Learning activities and teaching methods:
Course includes 80 hours of independent online studies and 20 hours of online contact lectures, and related to these article analyses, case exercise, multicultural group work and related presentations. Independent reading of the articles and related material for the exam or individual assignment is required to pass the course (60 h).
Schedule:
Course introduction (obligatory) 9.1.2024 at 10.15-12.00 (Zoom)
Independent online study period 10.1.-4.2.2024
Contact lectures 5.2.-29.2.2024 (Zoom)
- Opettaja: Hanna Komulainen